If the best critical praise you can find about your movie is “The leading man is marginally more attractive than previously thought!”, then don’t go expecting Citizen Kane. Heck, if that is literally the most positive thing written, don’t even go expecting Love Actually. Warner Bros’ perfunctory marketing strategy for The Lucky One, Zac Efron’s latest ladyheart-flutterer, appears to be taking its cues from hotornot.com. Good luck with that, guys!
Via The Lucky One trailer, and every bus ad in London, apparently.